Well known for pushing the barriers, PETA’s goal of standing up for the rights of our fury friends has no geographic boundaries. during the Olympics, they were able to pull off an ad hoc press conference with athlete Amanda Beard, and more recently they held an event with their Lettuce LAdies in Guangzhou.

For many whose issue is the treatment of animals, China is an obvious focal point. to push their platform forward, organizatoins like PETA (in Shanghai SCAA) must take a different approach, as PETA’s APAC Director discussed in the August interview China can take sexy protests

Q: So edgy campaigns can be effective, even in countries unaccustomed to your approach?

A: While PETA is often seen as pushing the envelope in China, we have found that sexy and progressive campaigns do have a place in the country. PETA’s ad against fur starring a nearly naked Pamela Anderson was rejected in Beijing, for example, but it was eventually approved in Shanghai and went up in train stations and bus stops around the city.

Q: But cultural differences remain?

A: It’s very important for PETA that our events and activities be covered in China. We still campaign like PETA but in ways that also work in the country. That’s why you don’t see some of the more shocking things we’ve done in the West being done in China. We don’t need it and it wouldn’t be accepted.